What are reserve prices?

Reserve price is an option merchants may offer, which makes it possible to set low starting bids while still ensuring they receive a fair minimum price. 

When a reserve price is set, bidders will see that there is a reserve price in place and whether it has been met, but not the reserve price itself. If the highest bid at the end of the auction is below the reserve price, the item will be "Closed" without being sold. Bidders will see  RESERVE NOT MET on the listing, prior to the next item opening for auction.